Earlier today, Nike announced that it was making a major cut to their footwear production
– about 25% of sneaker styles would be reduced so that the brand could hone in on what
exactly sells and what doesn’t. You can read more on that here.
Models like the Nike Air Max 1 have been a staple in Nike’s catalog since 1987 when
Tinker Hatfield introduced the world to the magic of visible air. But we imagine that the
likes of this Nike Air Max 1 Ultra 2.0 GPX won’t make the cut in the future given
the slimmed down, nontraditional outsole unit for a modernized fit with crazy
graphic capabilities thanks to a synthetic fuse upper.
This particular pair is inspired by New York City’s pop-art wave in the 1960s
with a Warhol-esque gradient, enlarged polka-dots, and the Statue of Liberty’s
neon face on the heel. It’s an interesting pair to say the least, but whether
you buy it on June 19th is totally dependent on how loud your style is.