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Concepts for Air Max Day 2021

2020 has been a tough year for everyone across the planet. A year that all of us wish to look back at as a bad dream, a year that changed our perceptions of life, how we socialize and conduct business.


It was a year that revealed the true meaning of solidarity and proved that it still exists. Nike stood by us during those challenging times and showed us support, which cemented our long running partnership… and to this we give thanks.


In order to show our gratitude and celebrate Air Max Day 2021, we gifted Nike the 1st art piece from a two-piece-collection. Each piece is individually numbered. The concept is a big representation of an icon that is the Air Max 90 “Bacon”, re-launching on the 26th of March 2021, housed in an oversized frame.


The 2nd art piece (numbered 2 of 2) is displayed at Concepts Dubai from the 26th of March 2021 and for a month. It will then be auctioned and sold to the highest bidder. The proceeds of the sale will be donated to charity. The details of the auction will follow during the holy month of Ramadan; the time of giving back.


As part of our “Concepts goes green(er)” initiative, aligning with Nike’s “move to zero” strategy, we have used old stock of our previous shopping bags to create the frame part of the pieces, giving those a second life. Those same frames house the Air Max 90 “Bacon” oversized replicas.


We cannot but thank our friends at Waxfeller for their support (and patience) on this project, without whom It would not have been possible.


Happy Air Max Day and to many more to come!