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11.18.20

Converse and Brain Dead Debut Sophomore Collaboration

Brain Dead teams up with Converse for a second collaboration featuring two silhouettes: Chuck 70 and Bosey MC.

 

As a brand defined by disruption, Brain Dead perpetually seeks ways design can alter the expected. So, when brand founders Kyle Ng and Ed Davis looked toward a sequel collection, it was natural to continue exploring irreverent interpretations of Converse’s classic DNA.

 

By visually distorting a signature detail of the Chuck 70 design – the foxing tape – the team altered proportions: elevating the construction of the outsole with EVA foam and optically disrupting its height with non-consecutive lines on the rubber rand. Reminiscent of the first collaboration, the upper presents an assortment of cow print in Converse’s tri-paneled canvas construction and is complete with Converse and Brain Dead co-branding.

 

The second silhouette is a Bosey MC, a modern interpretation of Converse’s 1940s Lakestream wading shoe. Looking to juxtapose the Chuck 70 Hi, Brain Dead opted for a low-cut Bosey MC as a means to explore the utility heritage of the shoe through graphics. Brain Dead’s visual language is complemented by tactile layering and functional features – such as a reinforced foam collar lining, cord loop heel pulls, and lacing cables.

 

Converse x Brain Dead will be available November 19, 2020 in-store at Concepts Dubai at 2PM.

 

 

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